personalization Archives - AdsWizz

Instantly Scale Personalized Audio Ads With Synthetic Voice and Dynamic Creatives

Catalin Georgescu — Wed, 24 Sep 2025 10:34:42 +0000

What if Creating a Personalized Audio Ad Were as Easy as Writing an Email?

In a world where attention spans are short and expectations are high, audio advertising needs more than a voice—it needs intelligence, speed, and personalization. That’s where Dynamic Creatives with Synthetic Voice come in—AdsWizz’s latest innovation that’s redefining how brands create and scale audio ads in real time.

Crafting a hyper-personalized audio ad can be as easy as writing an email. No studio sessions. No voice talent scheduling. Just your script, a few clicks, and you’re live.

A New Era for Dynamic Audio Advertising

Modern audio campaigns demand more than static messaging. Consumers expect relevance, immediacy, and personalization. Our enhanced Dynamic Creatives solution delivers all three by integrating AI-powered synthetic voice technology directly into the AdsWizz platform, making creative production seamless, self-service, and fully integrated with campaign management.

This launch combines the latest text-to-speech technology, industry-leading dynamic creative personalization, and self-serve campaign tools into a single, intuitive workflow. It’s designed for marketers and publishers who want full control over their messaging, the agility to respond in real time, and the ability to scale without limits.

Real-Time Personalization, Made Simple

With Dynamic Creatives and Synthetic Voice, advertisers can generate millions of hyper-personalized ad variations using data points like location, weather, time of day, device type, demographics, behavior, genre, podcast context, first-party segments, and more. Whether it’s promoting iced coffee on a warm afternoon in Austin or offering a hot chocolate on a rainy day in Chicago, this solution delivers hyper-relevant audio ads precisely when and where they resonate most.

Self-Service Audio Creative Production

Our self-service tool lets you create natural-sounding, studio-quality voiceovers directly from editable scripts. Choose from over 100 distinct voices, or upload your own music for a branded sound. Make unlimited script edits with no studio delays or added costs.

The result? Accelerated production, consistent brand voice, and easy creative iteration at scale.

Seamless Campaign Management and Optimization

Everything you need—creative production, campaign setup, dynamic delivery, and analytics—is now in one place. This integrated workflow enables AudioMatic buyers and AudioServe publishers to manage campaigns more efficiently, optimize in real-time, and refine messaging based on performance insights.

You can preview ad variations before launch using the built-in visual composer and share them with stakeholders for approval, ensuring smooth transitions, audio consistency, and on-brand, aligned experiences. Campaigns are executed with precision, and performance data helps fine-tune messaging for maximum impact.

Key benefits for advertisers and publishers:

Accelerated production: Quickly generate, preview, and deploy multiple audio creatives with natural-sounding synthetic voices and background tracks
Effortless personalization at scale: Leverage over 10 million creative combinations for deep listener targeting
Flexible, cost-free creative updates: Edit and iterate freely—no production fees, no waiting.
Brand consistency: Maintain a unified sonic identity across all ad variations with consistent voiceovers
Simplified workflow: Manage the entire creative process—from script to delivery—within one self-serve platform
Stronger engagement: Deliver context-aware audio ads that resonate with listeners, boosting relevance, attention, and overall campaign performance

Why Dynamic Creatives With Synthetic Voice Matters

Relevance captures attention. When your ad speaks to your audience, in their moment—whether they’re jogging on a warm afternoon or driving through a rainy morning—it breaks through. This is what dynamic creatives are designed to do: deliver tailored audio messages at the perfect time, in the perfect voice, with perfect consistency.

While traditional audio ad production can be expensive, slow, and hard to scale, Dynamic Creatives with Synthetic Voice empowers brands to adapt messaging dynamically—without being held back by voiceover scheduling, budget approvals, or post-production delays.

Who Is It For?

From first-time audio advertisers to seasoned agencies managing global brands, Dynamic Creatives with Synthetic Voice makes personalized audio production faster, smarter, and more cost-effective. It’s especially valuable for:

Advertisers and agencies looking to scale messaging across multiple markets, respond quickly to real-time events, and maintain a consistent sonic identity—all while streamlining creative workflows without sacrificing quality
Streaming and podcast advertisers targeting niche, valuable audiences

Start Creating Smarter Audio Ads Today

Dynamic Creatives with Synthetic Voice delivers creative freedom, strategic agility, and operational simplicity.

For brands, that means stronger engagement, better performance, and campaigns that finally sound as smart as they are. Now available to all AudioMatic and AudioServe users, with no extra fees and limitless creative potential.

Ready to make your audio smarter with dynamic creatives? We’ll let Synthetic Voice do the talking in this video.

https://www.adswizz.com/wp-content/uploads/2025/07/Synthetic-Voice-and-Dynamic-Creatives.mp4

Want to Learn more? Connect with our team for a walkthrough.

by Catalin Georgescu, Senior Product Marketing Manager

The post Instantly Scale Personalized Audio Ads With Synthetic Voice and Dynamic Creatives appeared first on AdsWizz.

From Reach to Relevance: The New Era of Podcast Advertising Is Here

AdsWizz — Mon, 28 Jul 2025 16:04:33 +0000

Read this article by our very own Guy Taylor, Senior Business Development Manager!

Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to or watched a podcast in the past month, representing an estimated 25 million people. This marks a significant rise from previous years and highlights the medium’s growing reach and influence. But this growth is not just about reach; it's about relevance.

The post From Reach to Relevance: The New Era of Podcast Advertising Is Here appeared first on AdsWizz.

Transform Your Audio Advertising With Automation and Personalization

Ionuț Buhă — Thu, 26 Jun 2025 14:07:06 +0000

Audio advertising is more powerful than ever.

Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now listen to online audio every month.

But just because audio is accessible does not mean it is simple. Brands still have a lot to figure out:

Where is our audience?
Are they into music, podcasts, or live radio?
Which shows and genres do they follow?
What platforms reach them best?
Can we produce creative that cuts through the noise?
How do we track and support the campaign across the funnel?

The good news is that today’s tools make this process easier and more effective. Thanks to automation and personalization, businesses of all sizes can now build smarter audio campaigns more efficiently. If you are ready to drive results and scale your brand, here is how to transform your audio advertising strategy.

Why Automation Is a Game-Changer for Audio Ads

Privacy laws are changing quickly, and digital platforms continue to evolve. For many brands—especially small and mid-sized businesses—keeping up can feel overwhelming.

Automation does more than help marketers just stay ahead. It gives them the ability to target specific audiences using secure, privacy-compliant data. Just as importantly, it simplifies and speeds up campaign execution.

By using anonymized first-party data and predictive audience modeling, automation delivers messages directly to the right people. No waste. No guesswork. Just smarter ad spend and better listener experiences.

Innovative Audio Adtech: Speed Meets Precision

Modern audio adtech takes this a step further by enabling real-time adjustments based on listener behavior. As audiences engage with content, automated tools analyze live data and serve the most relevant version of each ad. Every impression becomes more effective, helping you reach the right listener at the right moment.

Real-World Wins With Synthetic Voice Ads

Here is where Synthetic Voice Ads make a big impact. This technology lets you update your audio creative in minutes instead of days. No studio time, no rescheduling, and no delays. You stay agile and responsive.

Let’s say you are promoting an event, but your venue is not confirmed yet. A week later, the weather forces you to relocate. In the past, you would need to re-record your voiceover. That means extra time and cost.

With Synthetic Voice Ads, you can update details instantly and keep your campaign live. This flexibility matters for local businesses, too. A sports bar can promote watch parties before a playoff game, then switch to a championship celebration ad in minutes. Synthetic Voice Ads make it possible to react in real time without missing a beat.

Optimization That Adapts to the Moment

Reaching your ideal listener isn’t just about age or interests—it’s about the moment.

AudioMatic DSP, AdsWizz’s demand-side solution, uses real-time contextual signals such as time of day, device type, and content category to serve ads when listeners are most engaged. Whether someone is commuting, working out, or relaxing at home, AudioMatic ensures your message fits the moment.

Now, paired with Dynamic ad insertion (DAI), ads can be seamlessly delivered into audio content streams in real time. This makes sure each impression is relevant, timely, and aligned with listener behavior.

Personalization That Drives Engagement

Did you know that 70% of Americans age 12 and older have listened to a podcast? That kind of scale creates huge opportunities for meaningful, personalized engagement.

With AdsWizz’s dynamic creatives, brands can automatically tailor ads based on listener context—such as location, weather, device, or content type. A single creative can adjust to fit a listener in New York on a rainy afternoon or someone in Phoenix on a sunny morning.

But personalization alone is not enough. You also need to measure what is working and respond in real time. When your audio ad reflects someone’s real-world experience, it creates a moment of relevance.

That is where AudioPixel comes in. It connects ad impressions to real listener actions like website visits and purchases. This closed-loop attribution helps you continuously improve both your creative and your media strategy based on actual outcomes.

Your Next Step in Audio Advertising Starts Here

AdsWizz is leading the evolution of audio advertising by combining automation, personalization, and real-time data to help brands connect more effectively with their audiences. With over 16 billion targeted impressions delivered each month and deep insight into millions of podcast episodes, AdsWizz gives marketers the tools to build smarter, faster, and more responsive campaigns.

Ready to cut through the noise, amplify your reach, and spark real results? Let’s build a campaign that delivers. Contact us today.

by Ionuț Buhă, Staff Product Manager

The post Transform Your Audio Advertising With Automation and Personalization appeared first on AdsWizz.

AdsWizz Audio Days Milan 2025 Recap

Aimi Knowling — Tue, 18 Feb 2025 19:47:14 +0000

What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward.

On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold discussions, and real-world case studies, the event served as a launchpad for the future of digital audio.

If you missed out, don’t worry. We’ve got all the highlights right here!

State of the Union

Janny Beberian

The event kicked off with an energized welcome from Janny Beberian, Senior Director, Demand Business at AdsWizz, setting the stage for a morning of insightful, forward-thinking conversations. Her overview covered the following:

The meteoric rise of digital audio, with ad spend projected to hit $12 billion in 2025, according to eMarketer.
How AI-driven personalization, identity solutions, and first-party data strategies are shaping the future.
Why brands need to rethink audio as a key pillar in their media mix.

Digital Audio Market Trends

Italy is emerging as a European leader in digital audio consumption and its fast-growing digital audio market presents a massive opportunity for brands to connect with highly engaged audiences. Andrea Lamperti, Senior Advisor at Osservatorio Internet Media, and Francesco Paolo Tarallo, Head of Partnerships and Business Development at Mediamond, took the stage to explore the key trends driving this rapid shift.

Podcast listening has surged, with more brands investing in original podcast content to drive engagement.
AI-driven ad personalization is making audio campaigns more precise than ever.
With third-party data disappearing, privacy-focused targeting is becoming essential.

How Digital Audio Supercharges Multichannel Marketing

Brands that overlook audio in their marketing strategies risk losing engagement and conversions. Modern marketing isn’t about choosing between channels—it’s about seamless integration for a connected customer experience.

Moderated by Giuseppe Accardo, Senior Sales Manager at AdsWizz, this panel explored how digital audio enhances multichannel strategies, making campaigns more engaging and data-driven. The discussion reinforced that audio is no longer a standalone medium—when integrated effectively, it amplifies a brand’s entire marketing mix.

Paolo Artioli

Paolo Artioli, Head of Audio at Dentsu; Sebastiano Vissani, Head of Digital Audio at OMD; and Riccardo Tacchetto, Digital Project & Campaign Manager at Officina.Tech then shared insights on how brands can leverage audio alongside other digital channels to improve engagement and maximize advertising impact.

Digital audio boosts brand recall and engagement when paired with video, social, and display.
Programmatic audio is unlocking hyper-targeted, personalized ad experiences.
First-party data is now a critical asset for brands looking to maximize ad effectiveness.

Digital Audio Innovation in Action: Corona’s Game-Changing Audio Campaign

Nothing showcases the power of digital audio better than real-world success stories. AdsWizz’s Giuseppe Accardo and Nelsi Xhemalaj, Campaign Manager, Tangoo Media, took the audience through Corona’s groundbreaking campaign, which used geo-targeted audio ads to deliver real-time surf reports.

The session demonstrated how dynamic creative optimization (DCO) is transforming personalized advertising, proving that well-timed, data-driven audio ads can create hyper-personalized experiences that deeply resonate with audiences.

751,000 real-time surf reports turned into engaging ad experiences.
Geo-targeting ensured ads reached only listeners within 15km of key beaches.
A 2% increase in brand relevance showed the power of contextually relevant, dynamic creative.

The Optimal Use of Data and Targeting: Smarter Ads, Better Engagement

As consumer expectations evolve, brands that ignore data-driven audio advertising risk falling behind. With AI and first-party data shaping the future of marketing, those who adapt now will gain a critical edge. In an era of advertising saturation, precision targeting, and real-time personalization are essential to breaking through the noise.

Moderated by Alexandre Obino, Senior Director of Client Strategy at AdsWizz, this session explored how AI-driven insights and audience segmentation are transforming ad relevance in digital audio. Francesco Paolo Tarallo, Head of Digital Marketing at Mediamond; Christina Pianura, CEO of Audioboost; and Fabio Rastelli, Head of Digital Audio at Teamradio shared their expertise on how brands can leverage data to maximize ad effectiveness and audience engagement.

Real-time personalization is creating audio ads that feel natural and relevant.
Behavioral and contextual targeting are driving stronger engagement and performance.
Voice-activated ads are paving the way for interactive, hands-free brand engagement.

Digital Evolution Between Podcasts and New Audio Ecosystems

Fausto Amorese

Podcasts provide authentic, long-form engagement, making them a powerful tool in an era of fragmented attention. No longer just another media format, they have become a cornerstone of modern marketing. Fausto Amorese, Director of Marketing at Radio24, shared the latest data on podcast growth and offered insights on how brands can harness this rapidly expanding medium to build deeper connections with their audiences.

620+ podcasts are created every month, according to Radio 24 podcasts available on its website, app, and major on-demand platforms like Apple Podcasts, Spotify, and Amazon Music.
8.5 million monthly listening sessions show sustained engagement, based on a combination of websites, apps, and third-party platforms.
19 million+ monthly audio ad impressions prove brands are doubling down on podcast ads.

Measuring Audio’s Real Impact: Brand Lift & Attribution

With advanced attribution tools, brands can now track engagement, conversions, and overall campaign performance with unprecedented precision. Measuring the impact of audio ads has long been a challenge, but innovations in attribution are changing that. AdsWizz’s Giuseppe Accardo and Alexandre Obino showcased how brands like Mazda and Kraken are leveraging AudioPixel and Veritonic to measure campaign effectiveness and prove ROI.

Mazda’s campaign increased website visits by 293%.
Kraken’s podcast ads boosted brand awareness by 17%.

Navigating the Sonic Identity Space

Privacy regulations are constantly evolving, requiring the industry to push beyond its comfort zone to stay innovative. Moderated by Morgane Peron, Director of Audience Data Operations at AdsWizz, this panel explored how organizations address privacy, compliance, and industry-wide collaboration to provide customer-centric solutions for publishers, buyers, and demand-side platforms. The discussion highlighted the importance of leveraging technology partners for streamlined compliance.

LEFT: Morgane Peron, Leone Fossati, Francesca Gabaglio, Davide Rosamilia, and Tommaso Scudiero. RIGHT: Adswizz Team

The panel featured Leone Fossati, Head of Solutions at UTIQ; Francesca Gabaglio, Addressable Strategy and Audience Lead at Kinesso; Davide Rosamilia, Vice President of Product at ID5; and Tommaso Scudiero, Lead Associate Account Director at The Trade Desk. Together, the group led an engaging conversation on privacy, technology, and omnichannel strategies for reaching audiences across multiple devices.

Continued collaboration in the industry will be key to providing advanced strategies with 100% compliance to allow various partners (publishers, buyers, demand side) to achieve their goals.
As audiences continue to engage in multiple ways across multiple devices, fully compliant, unified strategies are necessary to reach larger audiences across different channels and target at scale.
First-party data is more important than ever. We need to create and maintain an environment that makes data transmission a seamless, fully compliant, and efficient experience on all sides.

Reflecting on AdsWizz Audio Days Milan 2025

AdsWizz Audio Days Milan 2025 showcased just how fast digital audio is evolving—and the opportunities it’s creating for brands, agencies, and publishers alike. From DCO to data identity solutions and podcast storytelling, one thing is clear: Audio is no longer just a supporting player in marketing—it’s leading the conversation. The future of audio is now—are you listening?

A huge thank you to all the speakers, panelists, and attendees who made AdsWizz Audio Days Milan 2025 an unforgettable experience.

by Aimi Knowling, Senior Manager, Sales Marketing

What’s Next?

Want to dive deeper into AdsWizz Audio Days Milan 2025? Check out the presentation slides here.
Looking to take your audio strategy to the next level? Reach out today and see how our platforms can enhance your campaigns!
Stay tuned for upcoming events, content, and innovations from AdsWizz. Don’t forget to sign up for Frequency, our monthly newsletter.
Did you know we released a new industry report? Download The State of Audio Adech Report 2025.

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