When Audio Took the Main Stage

The energy carried into Turning Up the Volume on Audio Ads, a panel featuring Will Doherty, SVP of Inventory Partnerships at The Trade Desk; Emma Vaughn, Global Head of Podcast Advertising and Business Development at Spotify; Mike Chevallier, VP of Advanced Audio and Data Revenue at iHeartMedia; and Steven Kritzman, SVP and Head of Sales at SiriusXM Media.

They discussed how audio connects during screenless moments like commuting, cooking, and working out—those everyday times when people are most tuned in. Steven Kritzman summed it up best: “Audio captures 25% of consumers’ media time, yet only 8% of ad spend.” The room went quiet. That gap has been there for years, but it finally feels like the industry is ready to close it.

As Steven described how audio moves with us throughout the day, from the first podcast over coffee to the playlist that carries us home, it hit me that no other medium stays this close. Audio feels personal. It is part of our rhythm. To keep growing, it needs what every other channel already has: transparency, automation, and proof of performance.

Where Automation Meets Imagination

Walking out of that session, it was clear that audio’s future depends on what happens next. The real opportunity lies in how technology can lift creativity instead of getting in its way.

We see that vision come to life every day through the work we do with our partners.

Our technology was part of a campaign recognized as a finalist for Best Use of Technology by an Agency at The 2025 AdExchanger Awards. A Middlesex County NJ campaign used AdsWizz’s AudioPixel, Second Screen retargeting, contextual podcast targeting, and programmatic host-read ads in NPR’s TED Radio Hour to reach decision-makers in autonomous tech, life sciences, and food innovation.

The campaign showed what’s possible when technology supports creative intent instead of dictating it. It offered a glimpse of where programmatic audio is heading.

We build technology that supports creativity. When data and imagination work together, audio moves beyond reach and frequency to create real resonance. The AdsWizz platform helps advertisers plan precisely, measure clearly, and deliver moments that connect.

Safety, Suitability, and Trust

Across adtech, brand safety has become one of the most important conversations. Advertisers want transparency and control across every environment where their messages appear. That focus aligns with the work we’ve done through brand safety for advertisers, which we’ve built in collaboration with partners like Barometer, ArtsAI, and Comscore.

We combine AI transcription with contextual analysis to help advertisers understand content before they buy it. Instead of blunt keyword blocking, our system reads the room. It interprets tone, sentiment, and relevance so brands show up where their message fits and where audiences are ready to listen.

That kind of precision cuts waste and improves efficiency. Every impression works harder. Every placement connects to purpose. Brands can reach the right people in the right context without losing sight of responsibility or creativity.

Safety used to mean just playing it safe. Now it means showing up in the moments that matter most.

A Medium Ready for Its Moment

Leaders from the Turning Up the Volume on Audio Ads panel all echoed the same idea: 2026 will be the year of audio. The numbers back it up. Edison Research’s The Infinite Dial 2025 reports that 76% of Americans ages 12 and up listen to digital audio monthly, the highest level ever recorded. According to Statista, global podcast advertising revenue is projected to reach US $3.56 billion in 2025, showing how audience growth is driving meaningful commercial momentum worldwide.

But numbers tell only part of the story. Growth won’t come from more tech alone. It will come from conviction. Marketers need to put audio at the center of their strategies. Buyers should expect the same rigor they demand from CTV or display. The technology is ready. The measurement is mature. What we need next is belief in the power of sound to move people.

At AdsWizz, we’re helping shape that future by advancing programmatic infrastructure, improving measurement, and building trust through transparency. Real progress in audio comes from efficiency, accountability, and imagination working together.

A Future Built on Sound

As I stepped out of the Marriott Marquis into the noise of Times Square, I kept thinking about how far this medium has evolved.

The future of audio advertising won’t be driven by louder messages. It will grow from sharper insights, stronger values, and more creative thinking. The industry is learning to listen.

Want to see what’s next in programmatic audio? Connect with the AdsWizz team.

by Garrison Dua, VP of Demand, North America

The post How Programmatic Audio Became the Star of Programmatic I/O 2025 New York appeared first on AdsWizz.

Australia’s digital audio scene is booming—over 15 million people are tuning in weekly, and nearly half of households now have a smart speaker, according to Edison Research’s The Infinite Dial 2025 Australia. We sat down with Graham James, Regional Director, APAC at AdsWizz, to chat about what’s driving that growth and how brands can stop thinking of audio as just “radio with ads.”

Let’s start with your role. What does your job as Regional Director at AdsWizz involve?

My main focus is making sure advertisers and publishers across the region can tap into the full potential of our tech. That means helping publishers grow revenue, working with advertisers to craft smart campaigns, accessing the right publisher inventory type, and making sure we’re always moving forward on innovation.

Australia’s digital audio space, in particular, is growing incredibly fast—sometimes faster than what we see in the US in certain areas. My background is in content and solution engineering, so I’m always thinking about how to bridge the gap between what our tech can do and what our clients actually need in-market.

The latest Infinite Dial 2025 Australia report shows audio consumption is booming. What’s fueling that growth?

It comes down to how easy it’s become to listen. Smart speakers, voice assistants, they’ve made audio feel more natural. You don’t have to scroll or search. You just say what you want, and it plays.

But more than that, audio fits into parts of the day where other media can’t go. No one’s watching TikTok while jogging or cooking (well, they shouldn’t be). But they are listening. And now that most Australians have two or more connected audio devices, it’s just always there, becoming a part of the rhythm of daily life.

What challenges are advertisers facing as they enter audio, and how is AdsWizz helping them?

One of the biggest things we hear is: “How do I prove this worked?” Audio used to be seen as a brand-only play. You’d run a campaign and hope it made an impact, but tying it back to actual results was tricky.

That’s changed. With tools like AudioMatic and AudioServe, we’re giving our partners real transparency: Who heard the ad, where, and what they did next. And that feedback loop means we can keep improving performance mid-flight, not just afterward.

Creative is another area where brands sometimes get stuck. That’s where Dynamic Creatives come in. We can change music, voices, even the ad message, depending on things like time of day or whether it’s sunny outside. So instead of one generic ad, you’re running hundreds of context-aware versions, and it doesn’t require extra work from your team.

Podcasting is exploding. What’s driving brands to invest there?

People have really personal relationships with the shows they listen to. It’s not just background noise; listeners trust the host, and they spend hours with them every week. So when that host talks about a product, it doesn’t feel like an ad. It feels like a recommendation from a friend.

That’s powerful. And with dynamic ad insertion (DAI), we’ve been able to bring in real targeting and measurement without losing that personal feel. We can now update creative mid-campaign, reach specific demographics, and optimize based on performance.

And honestly, it’s more accessible than people think. You don’t have to buy ads on the biggest shows to see results. There are thousands of mid-sized or niche podcasts with highly engaged listeners. Through the AdsWizz Audio Marketplace, we make it easy to scale up brand growth.

With smart speakers and in-car systems growing, how is “context” changing how campaigns are built?

Context has become a big deal, and it’s not just about where someone is, but how they’re listening.

We can tell if someone’s using a speaker in their kitchen or car, and that shapes what kind of message makes sense. You don’t want to blast a loud ad on the “nursery” speaker or ask a driver to visit your website. But you might follow up with a display ad later when they’re on their phone.

Voice interaction changes the game, too. Instead of asking someone to click, you might say, “Just ask your device for more info.” That’s way more natural if they’re elbow-deep in pasta sauce or doing a workout.

What’s cool is that all of this can be done without invading privacy. We rely on first-party, privacy-safe data to keep things targeted but respectful, which, especially in APAC, is becoming non-negotiable.

What digital audio trends are you watching for the year ahead?

For starters, personalization is only going to get sharper. AI is making it faster and easier to serve someone the exact right message in the right moment.

We’re also seeing more brands thinking cross-device. Your customer might hear your ad on a smart speaker, get retargeted on mobile, and convert later on desktop. Tools like AudioPixel and Second Screen help us track that journey, so we can see what actually led to the sale.

And maybe this is more of a wish than a trend, but advertisers are over-juggling six platforms just to run one campaign. They want a single system that can handle planning, buying, optimizing, and reporting without having to stitch it all together. That’s where the industry is headed, and we’re building for that.

Do you have any final insights about audio you’d like to share with the audience?

If you’re still treating audio like it’s just background radio, you’re missing the real opportunity. It’s targeted. It’s measurable. It’s dynamic. And it’s where people are actually spending their time—without a screen in front of them.

This space is not just growing, it’s evolving. If you’re ready to create campaigns that not only reach people but truly resonate, we’d love to help. Explore our latest tools or connect with our APAC team for a chat.

by Daniel Einhorn, Senior Manager, Content Marketing

The post How Digital Audio is Reshaping Advertising in Australia appeared first on AdsWizz.

As listener numbers surge, brands are investing in smarter ways to connect. Enter programmatic podcast advertising, a scalable, data-driven approach to reaching targeted audiences across thousands of shows.

The old model of slow negotiations, broad ad placements, and limited targeting is quickly fading. With programmatic buying, ad delivery is automated, performance is measurable, and campaigns are optimized for real results.

Why Programmatic Ads Are Changing Podcasting

More listening creates more opportunity, but also adds complexity. With countless shows, audiences, and platforms, how can advertisers scale without losing control?

That’s where programmatic podcast ads shine. Using modern adtech and data, brands can buy ads automatically through demand-side platforms (DSPs) and podcast marketplaces. The result: better targeting, real-time optimization, and reduced waste.

Programmatic podcast advertising helps marketers:

• Target by geography, time, listener behavior, or context
• Reach audiences at scale without manual ad placement
• Measure campaign success and adjust quickly

What Brands Should Know Before Going Programmatic

While the benefits of programmatic podcast advertising are compelling, it’s helpful to approach it with thoughtful planning. Success still depends on having the right setup, reliable data, and creative flexibility. 

Listener attention can vary, and some may skip ads, so keeping messages relevant and engaging is key. Privacy is also an essential consideration. A well-designed strategy should include data protection and compliance from the start.

The good news? With the right tools and a clear approach, these considerations are entirely manageable and often lead to stronger, more effective campaigns.

Deliver Fresh, Relevant Ads With Dynamic Ad Insertion

One of the most powerful tools in podcast adtech is dynamic ad insertion (DAI). Unlike traditional ads that are permanently stitched into episodes, DAI inserts ads at the moment a listener downloads. 

This flexibility helps keep ads fresh and makes your message more relevant over time. It also enables you to tailor ads based on factors like location, time of day, device type, and even weather conditions.

Dynamic Creatives: Smarter, More Personalized Ads

Take it a step further with dynamic creatives. This approach generates multiple versions of an ad and automatically delivers the most relevant one in real time. The message adapts to the listener’s context, helping boost engagement and reduce ad fatigue.

For example, a fast-food chain might serve a breakfast deal to a listener in New York at 8:00 AM. That same brand could promote a late-night combo to someone in Los Angeles at 11:00 PM.

Programmatic Podcast Ads Deliver on Three Fronts

• Efficiency: Automated buying means less time managing deals and more time focusing on strategy. No more wasted impressions.
• Scalability: Reach millions of listeners across thousands of shows without negotiating one-by-one with publishers.
• Flexibility: Adjust campaigns based on real-time data. Pause, optimize, or swap creative assets instantly.

How to Get Started With Programmatic Podcast Advertising

Thinking about diving into programmatic podcast ads? Here are a few practical steps to help you get started:

1. Audit your current strategy: Is it flexible, personalized, and efficient enough for today’s fast-moving audio landscape?
2. Invest in quality data: Clean, actionable audience insights are the foundation of any high-performing campaign.
3. Experiment with DAI and Dynamic creatives: Test different creative variations and targeting options to find what resonates with your audience.
4. Start small and scale: Launch a pilot campaign to get familiar with the tools, then expand based on what works.
5. Talk to an audio adtech expert: See how AdsWizz can help streamline your workflow and maximize your podcast ad performance.

Choosing the Right Podcast Advertising Platform

Not all programmatic platforms are created equal. When evaluating your options, prioritize solutions that offer:

• Access to premium inventory across major podcast networks
• Granular audience targeting to reach the right listeners
• Reliable attribution and analytics to measure performance
• Privacy-first design to ensure compliance and build listener trust

At AdsWizz, we’ve been pioneering digital audio innovation since 2008. Our platform empowers marketers to deliver personalized, scalable, and compliant podcast campaigns that drive real results. Whether you’re new to podcast advertising or looking to take your strategy to the next level, AdsWizz is your partner in unlocking the full potential of audio. Let’s build something great together.

Reach out to us today.

by Daniel Einhorn, Senior Manager, Content Marketing

The post How to Scale Your Podcast Ads With Programmatic Advertising appeared first on AdsWizz.

With all this innovation, where should advertisers focus, what trends are shaping digital audio, and how can brands make the most of it?

To answer these questions, I sat down with Garrison Dua, VP of Demand at AdsWizz, to explore how advancements in audio adtech are transforming the industry and what advertisers should expect in the near future. 

Programmatic Audio Delivers Scale, Efficiency, and Personalization

How has programmatic audio advertising evolved, and what role does AdsWizz play in this transformation?

Garrison: Programmatic audio has grown exponentially, enabling advertisers to scale and optimize campaigns in real time. By leveraging automation, dynamic ad insertion (DAI), and host-read ads, brands can reach audiences in more engaging and efficient ways.

 

Additionally, advancements in AI-driven targeting and real-time bidding have further empowered advertisers to fine-tune messaging and maximize ROI. With increased personalization and seamless cross-platform integration, programmatic audio has become a vital part of any digital strategy aimed at connecting with today’s audiences.

Contextual and Privacy-First Targeting Are Redefining Relevance

What trends in audience targeting are shaping the future of audio advertising?

Garrison: We’re seeing a major shift toward first-party data and contextual targeting. At AdsWizz, 60% of our targeting dimensions are contextual, allowing advertisers to reach listeners based on mood, location, and even weather. This kind of hyper-relevant messaging enhances engagement while maintaining consumer trust.

 

Advancements in AI-driven contextual analysis are refining targeting precision, ensuring ads are both relevant and timed for maximum impact. As third-party cookies disappear, brands are turning to these advanced methods to engage consumers in a more meaningful, compliant way.

 

As brands navigate this terrain, they’re rethinking not just who they reach, but how they say it and when it hits. Dynamic creative optimization (DCO) and Synthetic Voice are reshaping audio advertising, allowing real-time testing of variations in tone, length, and calls to action. Combined with real-time inventory data from custom DSP dashboards, this agile, data-driven approach accelerates testing, cuts costs, and confirms audio as a high-performing channel.

Anonymized Data and Predictive Audiences Enable Safe Personalization

With privacy regulations tightening, how is AdsWizz ensuring advertisers can still deliver personalized campaigns?

Garrison: Privacy is a top priority. AdsWizz enables brands to maintain personalization without compromising user trust by leveraging anonymized data and predictive audiences. Through partnerships with behavioral intelligence firms, anonymized data helps predict audience demographics and preferences while ensuring personal information is never collected.

 

Comscore Predictive Audiences technology uses AI-driven models to segment and engage users in a privacy-safe manner, replacing traditional identifiers with data-backed insights.

 

To future-proof audience targeting, AdsWizz integrates with UID2 and ID5, ensuring advertisers can continue reaching their audiences in a cookieless world. Additionally, data clean rooms are providing a secure way to analyze and activate insights while maintaining transparency and compliance with privacy regulations.

Omnichannel Audio Is Breaking the Screen Barrier

How is the integration of audio with video and social media changing the digital advertising landscape?

Garrison: The lines between audio, video, and social media are blurring. Podcasts are often consumed on video platforms, and we’re seeing brands lean into this shift. By combining interactive audio ads with dynamic video placements, advertisers can create truly omnichannel experiences. Tools like second-screen retargeting and AudioPixel help unify these touchpoints—driving measurable outcomes, maintaining user privacy, and delivering personalized engagement across every screen.

AI, Automation, and Open Ecosystems Are Leading the Way

What’s next for AdsWizz and the broader audio adtech industry in 2025 and beyond?

Garrison Dua: Automation and AI will continue to drive efficiency, making campaigns smarter and more responsive. Programmatic podcast advertising is set to explode, and open ecosystems will gain traction over walled gardens. At AdsWizz, we’re focused on helping advertisers and publishers stay ahead of these shifts with cutting-edge tools that maximize engagement, brand safety, and monetization opportunities.

The Future of Audio Advertising: Smarter, More Personalized, and Already Here

After talking with Garrison, it’s clear that audio advertising is entering a new era, driven by automation, personalization, and seamless omnichannel integration. Brands that embrace programmatic innovation and privacy-first solutions will be the ones capturing audience attention in the most meaningful ways. With AdsWizz leading the charge, the future of digital audio isn’t just promising; it is already here.

Want to Dive Deeper into the Future of Audio Adtech? 

• Ready to collaborate on your next campaign? Let’s connect!
• Want to dive deeper into audio adtech? Download The State of Audio Adtech Report 2025 for the latest insights and innovations shaping digital audio.

by Daniel Einhorn, Senior Manager, Content Marketing

The post How to Win in the New Era of Digital Audio Advertising appeared first on AdsWizz.

Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing!

With digital audio advertising spending in North America projected to hit $9 billion by 2028, the medium’s rapid expansion and disruptive potential are undeniable. Audio is no longer just growing; it has become a transformative force in how brands connect with audiences.

The post How Audio Advertising is Redefining Marketing in 2025 (and Beyond) appeared first on AdsWizz.

One standout innovation we cover is location targeting—a strategy that redefines accuracy in audio advertising. By honing in on specific audiences at the perfect time and place, location targeting empowers brands to deliver ads that truly resonate. This cutting-edge approach turns hyper-local advertising from concept to reality, driving real-world impact.

Why Location Targeting is a Game Changer

Location matters. Our surroundings influence our needs, interests, and even our moods. With location targeting, brands can place themselves right at the center of these scenarios, making digital audio ads feel like a natural part of the listener’s environment.

Using advanced geolocation tools is ideal for brands that want to optimize ad spend by focusing on specific audiences at key moments and locations.

How Brands Can Leverage Location Targeting for Maximum Impact

• Events and venues: Targeting listeners around specific points of interest, like stadiums, convention centers, or concert halls, is a win for brands promoting events, merchandise, or nearby dining options. Reach sports fans with exclusive offers as they arrive at the stadium or concert-goers with limited-time merch discounts post-show.
  
• Localized promotions: Running a sale in a particular neighborhood or store? Location targeting lets brands share real-time offers with people nearby, driving foot traffic exactly where you want it. For example, a coffee chain can reach listeners on their morning commute, promoting a breakfast special available only at select local branches.
  
• Tourism and travel: As people explore new places, location targeting allows travel agencies, hotels, or local attractions to highlight nearby experiences. Visitors to a popular tourist destination can hear ads about scenic tours, local events, or cultural spots to check out, creating memorable, actionable moments.
  
• Contextual relevance: Combine location targeting with weather and mood insights for an even more relevant approach. If it’s a rainy day in a specific neighborhood, food delivery apps can reach listeners staying in, while auto service brands can target regions hit by storms with reminders for repairs or checks.
  

Benefits of Location Targeting

• Increased relevance: Targeting specific places allows brands to address the immediate needs and interests of listeners, making ads more effective and memorable.
  
• Cost efficiency: By focusing on key areas, brands can maximize their budget, ensuring that a message reaches the people most likely to take action.
• Enhanced engagement: Listeners are more likely to engage with ads that align with their immediate surroundings or activities, leading to higher recall and conversions.
  

Get Started with Location Targeting

With AdsWizz’s location targeting, brands can connect with audiences where and when it matters most, sharing messages that genuinely resonate. Whether driving foot traffic, packing a local event, or amplifying brand awareness in key areas, location-based digital audio ads are an innovative solution brands need, and they are here to stay as a cornerstone of modern audio advertising.

• Ready to dive more into advanced location targeting? Download our latest eBook on advanced targeting and start planning your next hyper-local campaign with AdsWizz today!
• Have questions or looking to connect with us directly? Reach out today!

by Daniel Einhorn, Senior Manager, Content Marketing

The post Amplify Your Audio Ads with Location Targeting appeared first on AdsWizz.

Marsha, could you start by telling us about your journey into the world of audio adtech?

I began my career in audio with Powell Broadcasting, an independent radio group in Sioux City, Iowa, focusing on both traditional and digital radio ad placements. Over time, I transitioned into digital audio adtech and eventually joined AdsWizz, coming full circle from traditional radio sales to leading digital audio partnerships across North America.

What are the most significant shifts in audio advertising recently, and how are they impacting publishers?

The audio landscape has evolved dramatically, allowing listeners to access content anytime, anywhere, and across various devices—from connected TVs to wearables. This accessibility offers unique opportunities for advertisers, such as in podcasts, connected car audio, and in-game audio. However, it also brings challenges like the need for advanced fraud protection and aligning audio metrics with other media formats.

Can you describe the different tiers of publishers you work with and how their needs differ? 

We collaborate with a wide range of publishers, from traditional radio broadcasters to cutting-edge digital streaming apps. Each has distinctive needs—some focus on content creation and programmatic sales, while others aim to scale their direct sales efforts. At AdsWizz, we offer a flexible platform that tailors to these varying requirements, from hosting streams to managing sales and optimizing monetization strategies.

What are the primary obstacles to monetizing audio advertising, and what essential tactics should publishers employ to optimize their strategies?

A major challenge is aligning audio with other media formats like video and display ads, especially regarding metrics and capabilities. Publishers need to balance providing clear audience signals with respecting privacy regulations. Successful monetization requires understanding the particular characteristics of different audio environments and adapting strategies accordingly. We support publishers by offering comprehensive analytics and connecting them with diverse demand sources.

How do you view the integration of audio advertising within in-game experiences? What opportunities does this create for game publishers?

In-game audio advertising is an exciting new frontier that’s capturing the imagination of both advertisers and publishers. Audio integrates seamlessly into the gaming experience, offering a non-intrusive way to connect with audiences. This approach allows advertisers to tap into a highly engaged demographic that might be out of reach through traditional media channels. Additionally, it creates fresh revenue streams for publishers by providing targeted advertising opportunities within the immersive gaming environment.

Which metrics are the most crucial for publishers to gauge their success accurately?

Success metrics vary based on the goal. For audience growth, metrics like unique monthly users and stream counts are vital. For monetization, understanding ad consumption patterns—such as mobile versus in-car—provides valuable insights. AdsWizz’s platform offers a range of analytics to help publishers track these metrics and optimize their strategies.

Drawing from your insights, what recommendations do you have for publishers to improve their audio advertising monetization efforts?

Publishers should focus on leveraging their first-party data to enhance audience targeting while ensuring compliance with privacy policies. They should also consider diversifying their content offerings across different environments and devices to reach broader audiences. The best part is that AdsWizz provides crucial tools and support to navigate these complexities and maximize revenue.

What is AdsWizz focusing on in the next 6-12 months to support publishers?

We’re constantly pushing the boundaries of audio advertising, exploring exciting new possibilities like in-car and wearable technologies. We’re putting a strong emphasis on data—not just for enhancing audience insights but also for upholding strict data privacy standards. As we dive into burgeoning areas like podcasts and in-game audio, we’re opening up fresh monetization avenues for publishers. Our aim is to deliver holistic capabilities that support publishers in every aspect of their business.

The Future is Loud

My conversation with Marsha Fischer highlights the innovative drive behind AdsWizz’s mission. As we navigate the complexities of audio advertising, the potential ahead is immense. AdsWizz empowers publishers to experiment, refine their strategies, and ensure a seamless, relevant experience for listeners.

In the fast-paced world of marketing and business development, timing is everything. While many teams don’t always track their workflow this precisely, they can—and should—to gain an edge. By taking the time to calculate business days, they can better align campaign launches, client meetings, and deliverables with real-world timelines. This simple yet powerful habit helps transform abstract strategies into structured action plans. When teams understand not just what to do but when to do it, consistency and momentum naturally follow—two things that keep a business thriving long after the buzz of a new idea fades.

Unlock the full potential of your audio advertising strategy with AdsWizz’s innovative solutions and expert guidance—contact us today!

by Daniel Einhorn, Senior Manager, Content Marketing

The post Mastering the Complexities of Audio Advertising for Publishers appeared first on AdsWizz.

Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing.

In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.

The post The Strategic Advantage of In-Game Advertising for Marketers appeared first on AdsWizz.

Serious About Audio Cabana

Our cabana on Cabana Row was buzzing with energy, transforming into a lively hotspot where attendees delved into our cutting-edge technology via an interactive, self-serve experience. For those craving a deeper dive, we offered private meetings with our team throughout the week, ensuring an immersive and personalized journey into our innovations.

Cannes Soundscape

During the festival, our cabana became the go-to spot for live interview recordings with trailblazers from every corner of the audio industry. These sessions delivered valuable insights into the market’s current dynamics, the transformative role of technology, and future trends. Attendees not only listened in but also had the chance to engage directly with these industry experts.

The Empower Cafe

AdsWizz proudly supported The Empower Cafe, a vibrant space at L’Avenue Cafe. This venue fostered meaningful connections and built a supportive network, allowing attendees to collaborate and empower each other.

AdsWizz After Dark

One of our most eagerly awaited events was at Le Chrystie. The party dazzled with an open bar, delectable light bites, top-notch DJs, and an electrifying atmosphere, offering an ideal mix of fun and networking for all attendees.

Thanks to Everyone who Joined Us at Cannes Lions 2024

Whether you stopped by our cabana, participated in a live recording, connected at The Empower Cafe, or danced the night away at After Dark, we appreciate your presence and look forward to continuing these conversations and connections. 

Did you miss us at the event? Contact us today to learn more about our offerings or to schedule a meeting with our team.

We’re Not Done Yet

Stay tuned for some great studio content coming soon from AdsWizz as we continue to innovate and lead in the digital audio space.

by Daniel Einhorn, Senior Manager, Content Marketing

The post AdsWizz at Cannes Lions 2024 Recap appeared first on AdsWizz.

Market Trends

Janny Beberian, Director of Business Development for Southern Europe at AdsWizz, highlighted the transformative changes in digital audio. She emphasized the market’s rapid growth, driven by significant advances in podcasting and programmatic technology.

• With the loss of third-party audience IDs, publishers are using technology platforms to leverage their first-party data for relevant, privacy-friendly ad experiences.
• Market expansion is being driven by growth in politics, retail, pharmaceuticals, and travel sectors.
• Digital audio use exceeds radio, with the industry maturing through better data accuracy and compliance with IAB standards.

Case Study – AudioPixel as a Measurement Tool

Morgane Peron, Director of Audience Data Operations at AdsWizz, showcased AudioPixel’s capabilities. AudioPixel analyzes performance metrics across campaigns aimed at user acquisition, traffic generation, and purchase intent. It can track activities from email collection during registration to detailed customer purchase journeys on e-commerce sites.

Clement Berthet, Associate Director of Digital at NRJ Global, then presented a case study illustrating Morgane’s practical application of this technology. He emphasized the importance of crafting audio-specific content rather than repurposing video assets, ensuring a clear call-to-action tailored for audio platforms, and leveraging the unique continuous engagement potential of audio formats through innovative strategies like Dynamic Creative Optimization (DCO) and interactive formats such as ShakeMe.

Publicis + Hawk Brand Lift with Happydemics

Nadine Picosson, Associate Director of Audio Trading at Publicis Media, outlined her company’s strategy to boost digital audio, focusing on transparency, contextual data, and advanced programmatic approaches. Concurrently, Mehdi Aroussi, Senior Director of Global Partnerships at Hawk, introduced their new AI-driven DCO to support partners’ needs.

Use Audio as a Lever to Think Outside the Box

Camille Biehler, Key Account Director at Acast, Albane Laclavière, Business Director at OMD, and Léa Paris D’Artigu, Head of Media and Communication at Biocodex, gave an overview on the success of host-read content in capturing audience attention.

Digital Audio: A Key Lever for Brand Image

Anne-Marie Kalinka, Managing Director, France at Amnet, and Virginie Chesnais, Chief Marketing Officer at Happydemics, stressed the impact of digital audio in improving brand recognition and favorability, demonstrating its efficacy through the effect of audio investments on brand perception.

Their presentation recapped the effectiveness of campaigns using high and mid-funnel indicators to understand audience responses. They compared these metrics with a benchmark of over 180 audio brand lifts across different countries and media types and tailored recommendations aligned with campaign objectives and industry best practices to maximize the impact of each audio strategy, thereby verifying digital audio’s flexibility and strategic value.

SoundCloud: A Social Platform Pioneer

Quentin Spineu, Account Director, EU, at AdsWizz, illustrated SoundCloud’s innovative role as a social platform that breaks conventional barriers between artists and audiences. SoundCloud is a launching pad for local trends to escalate into global phenomena, regardless of the artists’ origins, languages, or connections. The platform also facilitates music discovery, where fans find and share their next favorite artists, and fosters direct interactions between artists and fans without intermediaries. 

SoundCloud is pioneering Mood Targeting, a feature that allows brands to connect with listeners based on their emotional state. This enables advertisers to target audiences across different moods, such as Angsty, Chill, Energetic, Focused, Happy, Soothing, Love, Celebratory, and Relaxed, thereby enhancing receptivity to brand messages.

Case Studies

• Walmart and SoundCloud celebrated Black History Month with a series featuring emerging hip-hop artists and their commentary on identity in music.
• Adidas and SoundCloud’s “We Gave the World an Original” campaign spotlighted fashion-forward creators, featuring artist Stormzy.
• Hyundai and SoundCloud launched a track series and contest to promote Hyundai’s positive impact, awarding $5,000 to one winner.
• Toyota and SoundCloud’s SCENES documentary series explored culture-forward music communities. It featured Mexican artists and launched on Billboard Latin.

Panel: Data-Driven Strategies for Content

Participants

• Morgane Peron – Director, Audience Data Operations at Adswizz
• Laurent Dauron – Director, Digital Operations at Lagardère Publicité
• Jenna Cortaredona – Head of Data Offers and Partnerships at M6 Publicité
• Mickaël Gaspar – Deputy Director, Sales at Altice Media

M6: Mastering Data Precision

Jenna Cortaredona, Head of Data Offers and Partnerships at M6 Publicité, provided an in-depth analysis of how M6 Publicité leverages a sophisticated cross-channel Data Management Platform (DMP) to utilize first-party data effectively. She emphasized Single Sign-On (SSO) and logged-in users for data integrity and future services. Jenna also addressed first-party data fragmentation and solutions with contextual targeting for better platform scalability and integration.

Altice: Leveraging Content for Engagement and Revenue

Mickaël Gaspar, Deputy Director, Sales at Altice Media, discussed how Altice leverages content to generate additional activation opportunities while naturally increasing traffic on their platforms. With web-radio offerings, they can attract a diverse audience, particularly during seasonal events like the Olympics or Roland Garros. This strategy benefits publishers by enhancing engagement and audience retention, attracting new listeners, and expanding monetization opportunities.

Lagardère: Integrating Data and Content for Market Expansion

Laurent Dauron, Director, Digital Operations at Lagardère Publicité, discussed merging audience data with engaging content to bolster their cross-channel offerings. He also described the benefits of their partnership with SiriusXM Media, which helps Lagardère reach new markets and improve contextual targeting.

The Future is Bright (and Loud)

AdsWizz remains steadfast in our mission to push the boundaries of technology in audio adtech, as evidenced by AdsWizz Audio Days Paris 2024. The vibrant discussions and presentations from industry leaders underscored the transformative power of digital audio. The ongoing convergence of these creative minds will continue to pave the way for future innovations in our industry.

See you at the next AdsWizz Audio Days!

by Daniel Einhorn, Senior Manager, Content Marketing

The post AdsWizz Audio Days Paris 2024 Recap appeared first on AdsWizz.